Culture Matters in Communicating the Global Response to COVID-19

C. O. Airhihenbuwa; J. Iwelunmor; D. Munodawafa; C. L. Ford; T. Oni; C. Agyemang; C. Mota; O. B. Ikuomola; L. Simbayi; M. P. Fallah; Z. Qian; B. Makinwa; C. Niang; I. Okosun

doi:https://doi.org/10.5888/pcd17.200245

Culture Matters in Communicating the Global Response to COVID-19

C. O. Airhihenbuwa, J. Iwelunmor, D. Munodawafa, C. L. Ford, T. Oni, C. Agyemang, C. Mota, O. B. Ikuomola, L. Simbayi, M. P. Fallah, Z. Qian, B. Makinwa, C. Niang, I. Okosun

Research output: Contribution to journal › Comment/Letter to the editor › Academic

76 Citations (Scopus)

Abstract

Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.

Original language	English
Article number	E60
Pages (from-to)	E60
Journal	Preventing chronic disease
Volume	17
Issue number	17
DOIs	https://doi.org/10.5888/pcd17.200245
Publication status	Published - 9 Jul 2020

Access to Document

https://doi.org/10.5888/pcd17.200245

Cite this

@article{6a7d161d8b224e0e868205e8db1fd19c,

title = "Culture Matters in Communicating the Global Response to COVID-19",

abstract = "Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.",

author = "Airhihenbuwa, {C. O.} and J. Iwelunmor and D. Munodawafa and Ford, {C. L.} and T. Oni and C. Agyemang and C. Mota and Ikuomola, {O. B.} and L. Simbayi and Fallah, {M. P.} and Z. Qian and B. Makinwa and C. Niang and I. Okosun",

year = "2020",

month = jul,

day = "9",

doi = "https://doi.org/10.5888/pcd17.200245",

language = "English",

volume = "17",

pages = "E60",

journal = "Preventing chronic disease",

issn = "1545-1151",

publisher = "U.S. Department of Health and Human Services",

number = "17",

}

TY - JOUR

T1 - Culture Matters in Communicating the Global Response to COVID-19

AU - Airhihenbuwa, C. O.

AU - Iwelunmor, J.

AU - Munodawafa, D.

AU - Ford, C. L.

AU - Oni, T.

AU - Agyemang, C.

AU - Mota, C.

AU - Ikuomola, O. B.

AU - Simbayi, L.

AU - Fallah, M. P.

AU - Qian, Z.

AU - Makinwa, B.

AU - Niang, C.

AU - Okosun, I.

PY - 2020/7/9

Y1 - 2020/7/9

N2 - Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.

AB - Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.

UR - http://www.scopus.com/inward/record.url?scp=85087820752&partnerID=8YFLogxK

U2 - https://doi.org/10.5888/pcd17.200245

DO - https://doi.org/10.5888/pcd17.200245

M3 - Comment/Letter to the editor

C2 - 32644918

SN - 1545-1151

VL - 17

SP - E60

JO - Preventing chronic disease

JF - Preventing chronic disease

IS - 17

M1 - E60

ER -

Culture Matters in Communicating the Global Response to COVID-19

Abstract

Access to Document

Other files and links

Cite this