Abstract
Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.
Original language | English |
---|---|
Article number | E60 |
Pages (from-to) | E60 |
Journal | Preventing chronic disease |
Volume | 17 |
Issue number | 17 |
DOIs |
|
Publication status | Published - 9 Jul 2020 |