TY - JOUR
T1 - Tailoring the Mode of Information Presentation
T2 - Effects on Younger and Older Adults’ Attention and Recall of Online Information
AU - Nguyen, Min Ho
AU - van Weert, Julia C. M.
AU - Bol, Nadine
AU - Loos, Eugène F.
AU - Tytgat, Kristien M. A. J.
AU - van de Ven, Anthony W. H.
AU - Smets, Ellen M. A.
PY - 2017/1
Y1 - 2017/1
N2 - Previous studies have mainly focused on tailoring message content to match individual characteristics and preferences. Additional strategies, such as tailoring to individual preferences for the mode of information presentation, are proposed to increase message effectiveness. This study investigates the effect of a mode-tailored website compared to four non-tailored websites on younger and older adults’ attention and recall of information, employing a 5 (condition: tailored vs. text, text with illustrations, audiovisual, combination) (age: younger [25 – 45] vs. older [≥ 65] adults) design (N = 559). The mode-tailored condition (relative to non-tailored conditions) improved attention to the website and, consequently, recall in older adults, but not in younger adults. Younger adults recalled more from non-tailored information such as text only or text with illustrations, relative to tailored information.
AB - Previous studies have mainly focused on tailoring message content to match individual characteristics and preferences. Additional strategies, such as tailoring to individual preferences for the mode of information presentation, are proposed to increase message effectiveness. This study investigates the effect of a mode-tailored website compared to four non-tailored websites on younger and older adults’ attention and recall of information, employing a 5 (condition: tailored vs. text, text with illustrations, audiovisual, combination) (age: younger [25 – 45] vs. older [≥ 65] adults) design (N = 559). The mode-tailored condition (relative to non-tailored conditions) improved attention to the website and, consequently, recall in older adults, but not in younger adults. Younger adults recalled more from non-tailored information such as text only or text with illustrations, relative to tailored information.
KW - aging
KW - attention
KW - information recall
KW - memory
KW - modality
KW - mode of presentation
KW - multimodal information
KW - older adults
KW - processing
KW - tailoring
U2 - https://doi.org/10.1111/hcre.12097
DO - https://doi.org/10.1111/hcre.12097
M3 - Article
SN - 0360-3989
VL - 43
SP - 102
EP - 126
JO - Human Communication Research
JF - Human Communication Research
IS - 1
ER -